Strategic Thinking, Practical Action.

I help you bridge both: turning strategy into action
that strengthens your market position.

I work across four domains, each with its own focus, but all connected by the same goal: helping you build and communicate a stronger position in your market.

Strategic Direction
& Positioning

I work with you on the fundamentals: defining where your organization stands, what it stands for, and where it's headed. This means sharpening purpose and market positioning, creating the clarity stakeholders can align around, and assessing growth or partnership opportunities. All through a lens of how you're perceived and trusted by the people who matter.

Brand
Management

I help you shape your brand: the strategy, architecture, and creative direction that define how your organization looks, feels, and is experienced. And I help you establish brand as a management discipline: a framework that guides decisions, behavior, and alignment across your organization, with the governance and measurement to make it last.

Strategic
Communications

I help build communication approaches that support business strategy and create stakeholder trust. This spans developing communication strategy and compelling narratives, planning how you engage across audiences, and managing programs that maintain consistency, through to measuring what resonates with the people you're trying to reach.

Transformation
& Change

I work with you to successfully guide your organization through strategic change: from vision to implementation that sticks. This includes complex transformations, multi-stakeholder programs, cross-functional collaboration, and getting stalled initiatives moving again. Throughout, we build capabilities your teams can sustain. This includes making AI and technology genuinely improve how you operate.

I'm Sebastian. Over 14 years in consulting, I've tackled challenges from hands-on implementation to strategic positioning to large-scale transformation. Along the way, I've led teams as Managing Director at a boutique consultancy and worked with major global organizations. One thing I'm certain of: the bridge between strategic thinking and practical execution is where real value gets created.

I've worked across chemicals, automotive, technology, manufacturing, logistics, professional services, and more. I enjoy understanding what makes different industries tick, then applying that cross-sector perspective to new contexts.

I'm based in Berlin, with experience across Europe, the Americas, and Asia, working in German, English, and Spanish.

Sebastian Hepp

Sebastian Hepp

Every organization is different, every project its own challenge. Fixed playbooks are rarely the true solution. My approach offers structure and brings direction based on four principles — without the rigidity that makes good ideas fail in practice.

I bridge strategy and execution

Great strategy needs great execution. I help you get both right: building strategies designed for action, then ensuring they succeed.

We develop answers together

The best solutions combine inside knowledge with outside perspective. I build on your organization's expertise. Together, we develop outcomes you and your team own.

I navigate complexity

Multi-stakeholder environments, competing priorities, organizational politics — I've worked through it all and can help you navigate complexity efficiently.

I adapt to your context

My approach is adaptive and builds around your reality. No rigid frameworks or off-the-shelf playbooks, just methodology that adapts to your organization's pace and constraints.

Tell me what you're working on. Let's figure out if there's a fit.